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Garzotto, Franca; Sorce, Fabio; Bolchini, Davide; Yang, Tao

Empirical Investigation of Web Design Attributes Affecting Brand Perception (Inproceeding)

Proceedings of the 6th Nordic Conference on Human-Computer Interaction: Extending Boundaries, pp. 188–197, ACM, Reykjavik, Iceland, 2010, ISBN: 978-1-60558-934-3.

(Abstract | Links | BibTeX | Tags: aesthetics, brand, communicability, Design, usability, user attitude, user experience, value, web)